Nunona's Mama Balls are science-backed postpartum snacks designed to support breastfeeding mothers. Determined to motivate women to join in the Maternal Nutrition Movement, Nunona needed a website design that would spotlight their product, educate consumers, simplify the shopping experience, and encourage trial.
The process began with a sitemap that detailed the site's pages & contents and served as a roadmap for the wireframe. The initial concept wireframe outlined the intended placement of various components, such as headers, footers, navigation menus, imagery & messaging modules, and buttons.
After aligning on the site's interface, user experience, features, and functionality, the design phase focused on crafting the overall aesthetic. Leveraging Nunona's brand style guide, color, typography, and imagery were visualized in a range of design concepts.
With a foundational wireframe in place, various options for the visual style of the site were developed. Each proposed concept brought Nunona to life in a cohesive experience that appealed to the brand's target audience.
Creative Direction & Concept Design Development
Created while employed at BrandFirst Creative Agency. Rights to this design are owned by Nunona. The artwork featured in this portfolio is for personal use only and is not intended to promote any product, brand, or service, or infringe on trademarks and copyrights.