-Pricklee Superfruit Water-

Founders and Pharmacists Mo & Kun were seeking a redesign for their functional superfruit beverage that would disrupt store shelves and generate excitement around a new way to hydrate. Often confused for an energy drink or juice, communicating the refreshing taste and benefits of Pricklee™ Superfruit Water (made uniquely from prickly pear cactus fruit) was imperative to shift consumer perceptions and encourage trial.

- MOODBOARD & INSPIRATION -

Pricklee’s new identity was inspired by the unique blend of prickly pear cactus fruit flavors with pure water. Leveraging a vibrant color palette that is enticing and energized, the look connects with consumers’ desires to be bold and adventurous as they set out to try something new in the beverage category.

- LOGO WORDMARK -

Pricklee’s primary wordmark represents smooth waves of water and sharp details of a prickly pear cactus fruit plant to create an ownable emblem for the brand that reflects the nature of the product.

- PACKAGE DESIGN -

Pricklee’s dynamic can design is disruptive & engaging to set the brand apart from competitors. An illustration of a wave visually communicates ‘water’ and acts as a consistent element across the lineup. Colors and product descriptions also adapt as necessary to differentiate each flavor within the family of products.

- BEVNET MEDIA COMPANY -

“The product has a vibrant and eye-catching look. The blue background, which features an image of a wave, sets the tone for a water product. It’s a nice looking, modern feeling design.”

- SOCIAL MEDIA -

The brand extends beyond print to a digital space where lifestyle photography depicts consumer connections and the product in use. Sponsored ads are intended to reach new consumers that align with the brand’s target audience.